Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Saturday, 17 August 2013

Google Adsense Released Score card for Their publisher best practice

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New Feature in adsense Dashboard Google has introduced new awesome feature into adsense to help out publishers.I recently observed the new change in my home page of Google AdSense. It shows score card of particulars related to site and ads performance relative to each other. It gives performance in stars. Higher stars means particular area of site is doing well. The details includes Revenue optimization, Site health and Google+. Google AdSense scorecard is awesome tool for publisher available from 19 Jun 2013. This scorecard shows our account rating as per ads implementation, website performance, and social sharing. Scorecard is a tool that gives greater insights to Publishers to compare how well their Ad settings, Website load time and content is performing compared to other Publishers using AdSense as the contextual Ad network.

 

Google Adsense Score Card Overview

I analysed my scorecard and found many things that can help me to earn more revenue. In this scorecard we first see, Below is a screenshot of our AdSense Account. You can Plainly see the three Essential bolded Sets which are further Separated into child categories.

 

Score-board

Revenue Optimization With Sub Categories

"Recommended ad formats, Text and image ads enabled, Crawler errors" here you also see overall rating out of 5 for your configuration. Selecting subcategories will provide you detailed information about additional correction needed. Follow the suggestions and sure that will may help you increase your revenue share.

 

1. How to improve Adsene Revenue

Google adsense works on Pageviews, CTR and Ad clicks. If you will place your Google Adsense ad banner in your header the ad banner would receive 100 percent coverage from the blog as it will be appearing on each and every page of your blog. This will not only increase the chances of earning but it will make your CTR% as low as possible. Instead of choosing Text ads you should select both Text and Banner ads. It will increase your Adsense earning really rapidly because it will display both text and high rich media advertisements.

 

Select-text-and-media-ads

2. Recommended Ad Formats.

The ad slot is 728x90 and placed directly under the title (the h1 tag), a 336x280 post related image, and the by line, just before the start of the article. It extends the length of the body of the content with maybe a 1/2" overhang, whether that is relevant I do not know. It has just enough white space above and below for a clean look.

 

How To Add Adsense Below Header.

How To Add Adsense Below Post Title.

How To Put Adsense In Post Description.

 

Almost anybody who works at home with his own website or blog is relying this way or the other on Google AdSense. One of the biggest advantages of the AdSense platform is its ability to provide the most relevant ads which increases its click-through rate. However, there are few common crawling mistakes webmasters can make that can lessen the ad relevancy. To reduce crawler errors first make sure all Jquery scripts that you use are placed within the and tags. Clean up your site HTML structure and remove  any script that is increasing your site speed and causing the browser to crash. Google has a list of crawlers for different tasks such as for detecting images, videos, smart phones or AdSense Ads.

 

Site Health

In second option we see Site health with detailed information on Page speed performance. Do suggested correction or ignore it if you think it cant helpful. If you've ever fretted over how long it took to email a photo, imagine a website trying to load a large image or several images on a single page.

 

1. Optimize Your Images

Know when to use the appropriate file format for your images. Changing to a different file format can dramatically decrease the file size of an image.

 

  • GIF is ideal for images with few colors like logos.
  • JPEG is great for images with lots of colors and details like photographs.
  • PNG is the choice when you need high quality transparent images.

Avoid using a larger image than you need just because you can set the width andheight attributes of elements in HTML. If you need a 100x100px image and you have a 700x700px image, use an image editor like Photoshop or one of these web-based image editors to resize the image to the needed dimensions. This lowers the file size of the image, thus helping to decrease page loading times.

 

Best Tips When Making Template For Your blog

Don’t ever try to give unnecessary look to your site go with simpler design. Websites having simple layouts load much faster. Prefer text links over buttons. You can give attractive look to text links also so don’t go for graphical buttons if you have to use many such links in your page.

Most of the websites are designed with CSS (Cascaded style sheet) to give better design. Ask your developers after coding a CSS completely eliminate lines which are unnecessary. Clutter free CSS will help pages to load fast. Optimized CSS code will work like a wizard to reduce loading time. To optimize CSS files, one of the most crucial steps you can do is to use every declaration just once. It means strict use of selector grouping. Use CSS Sprites for image to reduce http requests. Place all Javascript in one place and one file and also remove unnecessary Plugins and Widgets from your web page or blog.

In our case score is too bad here we received a red alert. I guess we would need to remove some further widgets and images to decrease the Page Load time.

 

add Google Plus Button

Last option is Google Plus button, its good to we have socialized our webpages with Google plus.

By adding the +1 button to your website, you allow your users to recommend your content to their circles and drive traffic to your site. The +1 button can also improve the time spent on your site by providing recommendations for further reading. We will publish tutorial on how to add Google plus button on your website as soon as time allow.

 

I hope this article is give you best experience about Google Adsense Score Board. If you feel any thing is missing share your thoughts and experiences in the comments section below.

Google Webmaster Tools Released Easier navigation without GPS

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New Feature in Google Webmaster ToolsGoogle Webmaster Tools should be just as important to a SEO professional as Google Analytics. Google has continued to develop and maintain webmaster tools to include new features as the same time it is improving Analytics. The Webmaster Tools labs continues to showcase new features, such as author stats and structured data. However, while these new developments mean better optimization of websites, some of the classic features of Google Webmaster Tools still help SEOs keep a firm grasp on their metrics and how to improve. Yesterday Google Webmaster Team Released a Polished new navigation in addition Webmaster Tools. The update will make the features you already use easier to find, as well as unveil some exciting.

 

Navigation Reveals how search works

Google announced the launch of a new Webmaster Tools feature, which lets organized the Webmaster Tools features in groups that match the stages of search.

 

  • Crawl Section is where you will see information about how Google discovers and crawls content. In here are your crawl stats, crawl errors, any blocked URLs by crawling, Sitemaps, URL parameters, and the Fetch as Google feature.
  • Google Index section will keep track of how many of your pages are the Google index and how Google understands that content. Here you can monitor the overall indexed counts for your site (Index Status), see what keywords Google found on your pages (Content Keywords), or request to remove URLs from the search results.
  • Search Traffic will show you how your pages are doing in the search results. Such as how people find your site (Search Queries), who’s recommended your site (Links to Your Site), and see a sample of pages from your site that have incoming links from other internal pages.
  • Search Appearance will mark up your pages to help Google understand your content better during indexing and potentially influence how your pages appear in the search results. This includes the Structured Data dashboard, Data Highlighter, Sitelinks, and HTML Improvements.

Google-webmaster-tools-dashbaord ( Image Credit:- My Blogger Tricks )

 

More Detail About The Group Section

Structured Data tab within the Search Appearance section is relatively new and focuses on identifying the Structured Data that is found within a website. These can include schema.org and microformats.org markup. When clicking through, each data type report shows which pages the markup has been found on, as well as the date they were last detected.

 

Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse. Then Google can present your data more attractively -- and in new ways -- in search results and in other products such as the Google Knowledge Graph.

For example, if your site contains event listings you can use Data Highlighter to tag data (name, location, date, author, and so on) for the events on your site. The next time Google crawls your site, the event data will be available for rich snippets on search results pages.

 

The Search Appearance section also provides a HTML Improvements tab, which offers many common errors, such as duplicate meta tag descriptions or missing title tags, that can easily be fixed. Fixing these will help pages get indexed faster and more effectively for users by Google.

 

Access To Administrative

Google also finally added the ability to access the administrative functions to a gears icon at the top right of each profile. Account-level admin tasks including setting user permissions, site settings, and the change of address feature can now be found in that gear icon in the top right corner of the page.

Administrative Setting in Webmaster Tools

This is the list of items as visible to site owners, such as “full” or “restricted” users will see a subset of these options. Depending on your level of access, will determine what options you see in this menu. ( Image Credit Goes to webmaster team )

 

Search Appearance Pop Up

Google added a new “Search Appearance pop-up” that is Designed to make it easier for new webmasters to imagine how your web site will appear in search results. It is also aimed to make it easier for webmasters to learn more about the content or structure changes that may help to influence each element. It includes the essential search result elements like title, snippet and URL, as well as optional elements such as sitelinks, breadcrumbs, search within a site, event and product rich snippets, and authorship information.See Popup Example Below ( Image Credit Goes to webmaster team )

Example of Search Appearance Pop up Was this article helpful to you? How many of these mistakes were you making? Got any further questions? Please feel free to ask us in the comments below. We'll try to help. All the best..!!!

 

Guest – Author:- My Name is Abdul Jabbar and i am student of Computer Science.

What does Google think about paid links?

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paid_links

Guest Post - Our host is Maria Smith (Marketing Director) who takes a look at What Does Googe Think About Paid Links. See How To Become a guest author.
Debating about whether purchasing links, reviews, considerations, etc. is ethical or not is something we'll leave up the individual. Search engines would prefer that all links are natural, but the fact of the matter is that a substantial number of the links on the internet have been paid for in one way or another. Be sure to check out Google's official policy on paid links.

 

It's not a secret that paid links as SEO technique doesn't meet Google requirements, moreover, unnatural link building violates the Webmaster Guidelines. Google keep fighting against paid links.If formerly amount of quality paid links was main factor for ranking, currently such criteria as engagement with users and content shared in social media are taking into account as well. Successful webmaster should understand not just SEO concepts but marketing techniques also. Matt Cutts suggests that webmasters forget about SEO and create quality and useful sites for users. Nevertheless link trade stayed lucrative business niche. First of all, quality backlinks are still significant criteria for page rank. The point is that not every paid link is considered to be unnatural and harms the site. See Matt Cutts Answers Below in Video.

 

 

1) Quality backlinks on trusted resource within the industry.

Let's see. First of all, the link should be relevant, for instance, if you supply casino apps, don't place it at website about animals. Second is authority. Such factors as domain authority and page authority are essential, but the most important thing is that host website should be trusted, get traffic and not look like link directory. Thus, traffic will bring clicks, besides, quality sites don't offer a lot of place for links. So it gives competitive advantage and good relation of Google.

 

2) Sponsorship backlinks.

If the company is a sponsor, it places their links on sponsored site. This type of links is considered by Google as if a sponsor had a right to require a link. Another area for paid links is social media. First, as it was mentioned above Google likes social references. Content shared in social media increases position in SERP and attracts traffic. Consequently, paid likes, followers, and fans are in demand. Social media development drove increasing amount of networks that unit advertisers and account owners. Besides, social media provided with work software developers that create software for likes generation and so on. To sum up, in view of recent events Google requires backlinks to be corresponded with high standards in order to pass page rank and content to be "social" to improve SERP position.

 

how to track your backlinks by Using Google Analytics

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Google-Analytics Few days ago Google Analytics team announced the new feature to track backlinks to your contents pages using its “Social Reports” feature. Knowing what your backlinks are, and where they're coming from can provide you with useful insights, and can help you filter out the cheap links in favor of quality ones. Yeah, no more automated tools or manual quarries needed to keep track of your backlinks, Google will now do it for you for free, for your thousands of content pages. The Social section at Google Analytics was there since a while which already tracking your website’s activity at various social networks like Facebook, Twitter, YouTube etc. and now this really awesome addition keeps lets you know which sites are talking about your content.

 

You Can Track Backlinks Using Google Analytics

Google Analytics Released one of the best tool you can use to analyze your backlinks. if you want to use this just follow the steps below.

 

1. Log into your Google Analytics Account, and then click on the website property you want to see backlinks for.

2. Look left sidebar, and there you'll see a Standard Reports section. Click on the Traffic Sources tab, expand the Social section, and then click on Trackbacks.

 

Track your backlinks by going social

A trackback is basically a notification for every time a website links to another. It is a record of what page on one website linked to another page on another website. Each trackback in this case will contain the linking URL, and the linked URL. You can also see how many visits were generated as a result of each backlink, so that you can contact that website and arrange for more backlinks to increase your traffic!

 

Now, you will see a list of all trackbacks to your website within a specific period of time. You can change this period, and show backlinks from a month ago, or a week ago, and so on. This feature is useful when you want to see how many backlinks you 'scored' during a particular campaign.

 

I hope we explain Every thing about backlinks is perfect if you have nay suggestion about link tracking.  let me know by posting a comment below in comment forum. Got any more questions? Please feel free to post any query in the comments section below.